AI Responses & Voices
How can I get help writing a reply in my brand's voice?
In your Inbox, when you select a match, you can draft a tailored response using Generate Reply and customize how replies sound and what they know using Voices (/console/voices).
| Feature | Description |
|---|---|
| Voice Selector | Choose between the built-in Generic voice or any custom Brand Voice you have created in the Voices tab. |
| Generate Reply | Drafts a context-aware reply based on the social media post, your selected Brand Voice's knowledge and style, and your Monitor. |
| Refine Reply | Chat with AI to tweak the generated draft (e.g., make it more casual, shorten it, or emphasize a specific feature). |
| Copy | Copy the draft reply to your clipboard in a single click. |
| Open Link | Jump straight to the original post on the platform to publish your reply. |
Tip: We always recommend reviewing and personalizing drafts before posting, following our Best Engagement Practices.

Custom Brand Voices
In the Voices tab of the Console, you can create and manage custom Brand Voices so AI-generated replies sound authentically like you or your team and reference accurate product details.
Building a Voice
When creating or editing a Voice, you can provide:
- Name: A label for the voice (e.g., Founder Voice, Technical Support, or Brand Account).
- Context (Knowledge & Style): Add reference materials that Advite's AI compiles into your Voice blueprint:
- URLs: Links to product pages, docs, or blog posts.
- Text Snippets: Sample replies, FAQs, or positioning statements.
- Files: Upload documents (such as PDFs, markdown, or text files).
- Each context item can be tagged as Knowledge (facts, features, pricing, and stats to reference), Style (tone, phrasing, and writing examples to emulate), or both.
- Guidelines: Add explicit rules for the voice to follow (e.g., "Always disclose that I am the founder", "Keep replies under 3 sentences", or "Never use exclamation marks").
Refining & Testing a Voice
- Refine: Just like Monitors, you can click Refine on any Voice to chat with AI and adjust its tone or rules conversationally.
- Default Voice per Monitor: Each Monitor can be assigned a Default Voice so matches from that Monitor automatically use the right persona in the Inbox.