Monitors

What is a Monitor?

A Monitor is like an AI Agent that can read through social media on your behalf. Unlike Keyword Tools, Advite Monitors are built for reading millions of messages a day on your behalf & show you only the best of what you want.

Each Monitor is composed of 1 Goal for 1 Product/Service, looking through 1 Social Media Platform.

For example… You can create a Monitor for

  • Leads: Use a Monitor to look for new business opportunities. Ex. Find Leads for Advite on Reddit
  • Brand Monitoring: Use a Monitor to keep tabs on your brand or a competitor’s brand. Ex. Look for discussions about Advite’s competitors on X
  • Content Inspiration: Use a Monitor to be the first to know when new trends emerge. Ex. Look for interesting applications of social monitoring on Reddit

The number of Monitors you can create is proportional to your Plan.

Creating a Monitor

Step 1: Start

In the “Monitors” tab, press “New Monitor +”

How to create a Monitor.

Step 2: Setup

SettingDescription
NameThis should be the name of the product, person, or service. Advite’s AI will read the Description and research the products that match the Name.
DescriptionDescribe the product or service. You can do this by using a link, or text, or both. AI will summarize the entirety of what you put in here for it’s context. Note: If you try to set up multiple products on 1 Monitor, it may not pass the “Review” stage.
Media SourceAdvite currently (as of April 2025) only works on Reddit; however, more media sources are coming soon.
NotificationsChoose between Email, HTTP Request (Webhook), and any valid Connection (such as Slack*) to receive notifications. If you select no Notification types, you can, but you will be asked to confirm you prefer no notifications when you hit create

*Slack: Ensure you first create the connection in the Connections tab. You can always create the Monitor, then create the Connection, then update the Monitor afterwards.

How to setup a Monitor.

Step 3: Monitor Review

Advite reviews each Monitor created for compliance with our Terms of Service. The following checks happen:

  1. We make sure each Monitor is set up for 1 Product/Service/Goal on 1 Social Media Platform.
  2. We make sure that Advite is not being used for any illegal or suspicious activity.
  3. We inspect the auto-generated filter that’s working hard in the back-end to find what you want, to ensure you get the highest quality monitoring.

The Review Process takes 1 Business Day to complete. An Advite staff member will contact you if there are problems with your Monitor.

Customizing a Monitor

You have three choices to customize your Monitor experience.

Settings: For big changes. If you want to entirely change the subject of your Monitor, do so in Edit > SettingsFine Tune: For adjustments. If you want to have the Monitor find a different type of posts than it’s currently finding, do so in Edit > Fine TuneRating Matches: Your rating of your matches impacts your Monitor. See Rating Matches for more information.

Note: Advite does not show you the actual filter working in the back-end. This is for two reasons. One, it’s rather complicated. It’s unlikely you’ll get what you’re looking for if you begin to tinker with it. Secondly, it’s proprietary. We don’t plan on exposing it any time soon.

How to customize a Monitor.

Settings

These are mostly the same settings that you see when you Create a Monitor. See Create a Monitor for a detailed explanation of the Monitor Settings.

Changing Settings may put your monitor back to “In Review”; see the below table for an explanation of which settings set your Monitor to “In Review”.

SettingChanges put Monitor “In Review”*
Name
Description
Media Source
Notifications
  • However, compared to when a Monitor is first setup though, it will still Monitor for new leads with the old settings until the Review is complete.

Fine-Tune

Similar to how you’d chat with an LLM like ChatGPT, in the Fine-Tune pane you’ll see an AI summary of your filter.

  • Using the Changes text-box, you can request adjustments to the filtering that our AI will use to change the filtering parameters.
  • AI will read your feedback & implement changes in your Monitor.

Note that:

  • When you Fine-Tune your Monitor, it will go to the In Review status while changes are applied.
  • While it is In Review, your old Monitor will still be active.
How to fine-tune a Monitor.

Rating Matches

Using the 👍 and 👎 reactions, you can rate your Advite matches. This feedback is used when Monitors are periodically updated to get you better matches. See Inbox > Rating Matches for more information.

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