Monitors
A Monitor is like an AI Agent that reads through social media on your behalf. Unlike traditional keyword tools, Advite Monitors research your product, craft platform-specific queries, and read posts, comments, and video transcripts to surface only the conversations that match your goal.
Each Monitor is composed of 1 Goal (Focus) for 1 Product/Service, looking through 1 Social Media Platform.
For example, you can create a Monitor for:
- Comment Marketing (Leads): Find high-intent buying questions and business opportunities. Ex. Find leads for Advite on Reddit
- Competitor Tracking: Keep tabs on discussions, comparisons, and sentiment around your competitors. Ex. Track discussions about Advite’s competitors on X or LinkedIn
- General / Brand Monitoring: Track brand mentions, industry trends, and community discussions. Ex. Monitor skincare routines and brand tags on Instagram or TikTok
- Crisis Management: Catch urgent complaints, outages, or PR risks early.
The number and types of Monitors you can create depend on your Plan.
Creating a Monitor
Step 1: Start
In the Monitors tab, press New Monitor +.
Step 2: Setup
| Setting | Description |
|---|---|
| Name | A descriptive name for your Monitor (for example, your product name and platform). |
| Links | Provide 1 to 5 URLs (such as your website, product page, or docs). Advite’s AI browses these links and researches your brand, value proposition, and competitors to build your Monitor's instruction blueprint. |
| Source | Select one of the 9 supported platforms: Reddit, LinkedIn, X, Instagram, TikTok, YouTube, Substack, Featured/HARO, or Facebook Groups. (Note: Facebook Groups requires 1–10 public group URLs/IDs; Substack optionally accepts up to 10 @username handles.) |
| Focus | Choose your monitoring objective: General, Comment Marketing (Lead Gen), Competitor Tracking, Crisis Management, or Other (where you can describe a custom goal). |
| Default Voice | Choose which Brand Voice should be selected by default when generating AI reply drafts for this Monitor's matches. |
| Notifications | Choose between Email (Real-time or Daily Digest), Slack*, and Webhooks (Native HTTP, n8n, Make, Zapier). |
*Slack & Webhooks: Ensure you first create the connection in the Connections tab. You can always create the Monitor first, then create the Connection and attach it to the Monitor afterwards.
Step 3: Monitor Building
Advite uses AI to compile each Monitor—generating the instruction blueprint, testing candidate search queries/sources against live platform data, and configuring the AI scoring filter. During the build process:
- We verify that each Monitor is set up for 1 Product/Service/Goal on 1 Social Media Platform.
- We check that Advite is not being used for any illegal or suspicious activity.
- Builds with low AI confidence scores are automatically routed to
In Reviewfor a human quality audit before going live, ensuring you get high-signal monitoring.
If a Monitor requires a staff review, it typically completes within 1 Business Day.
Customizing a Monitor
You have three ways to customize your Monitor experience:
- Settings: For structural changes (changing links, focus, platform settings, default voice, or notifications) via Edit.
- Refine: For conversational adjustments. Chat with Advite's AI to adjust what types of posts your Monitor targets or excludes.
- Rating Matches: Accepting or rejecting matches (and providing rejection reasons) in the Inbox trains your Monitor over time.
Settings
When you edit a Monitor's settings, some changes only update metadata while others re-trigger the Building process so our AI can recompile your source queries and filter:
| Setting | Puts Monitor into “Building” |
|---|---|
| Name | ❌ |
| Default Voice | ❌ |
| Notifications | ❌ |
| Links / Focus | ✅ |
| Source / Platform Configuration | ✅ |
- When an existing Monitor goes back into Building, it continues monitoring with your previous live configuration until the new build finishes and is applied.
Refine
Clicking Refine on a Monitor opens an interactive AI chat assistant that has full context of your Monitor's current instruction blueprint and recent match feedback.
- Describe what you want to change in plain English (for example, "Include discussions about competitor X", "Monitor #skincareroutine on Instagram", or "Ignore job postings and hiring threads").
- The AI will propose updated instructions and steering rules. Once you apply the changes, your Monitor will rebuild in the background while keeping your previous configuration active until the update is ready.
Rating Matches
By accepting or rejecting matches (or clicking the AI feedback button on a match) in the Inbox, your feedback is stored and used when refining your Monitor to continuously improve match quality.